For our Persuasion class, we had to write speeches. We spent a lot of time looking at techniques and famous persuasive speakers such as Martin Luther King Jr., Hillary Clinton and Barack Obama. Then it was our turn. In one of my blog posts, I have a copy of my 3 minute Bus Etiquette Speech that I wrote earlier this term. With the next speech needing to be 7 minutes long, I had to find a more in depth topic. Continue reading
In our Copy Writing class, we have learned how to write past the page and venture through to the web. We were given a place and had to write a variety of copy based on that place. We were not allowed to duplicate or copy anything from the previous pieces. As someone who loves to write and get creative, I was sold. Continue reading
As part of our Media Relations course, we had to write a fictitious news release based on a couple topics provided. We had to find the story amidst the jumble of bullet points and facts and come up with a way to bring it to an editor’s attention. Continue reading
As an avid comic book fan, when I was asked to find a local business and write a profile on them, there was no doubt in my mind where I was going to go. As a writing assignment, the company profile was done in conjunction with the volunteer profile because of the similarities in writing style. Continue reading
Volunteer profiles are important to any non for profit organization. Without the volunteers, they would not be able to function. As such, we were asked to interview and write up a profile on a volunteer as part of an assignment for my writing class. Continue reading
For my writing class, we had to write a How To article on anything we wanted. This article was written so it could appear in a magazine or on a website. As I love to cook in my spare time, I chose to do mine on How To Eat Healthy Over Thanksgiving. Continue reading
For my multimedia class, we had to make a Public Service Announcement (PSA) for an issue that could affect or is affecting students at the school. Since my best friend has Attention Deficit Hyperactivity Disorder (ADHD) I thought I would focus on that. Continue reading
We were asked to make a 15 second Instagram video for a company of our choice. This video would ideally be shown in a series of three on Instagram and other social media. My group and I decided to do our project on Hallmark. Continue reading
For the Breakfast for Dinner event we threw for Nutrition for Learning for a class project, I was in charge of the multimedia. I designed a poster and the tickets for the event. I am very proud of this work as I was new to the Adobe scene and had never used InDesign before. Continue reading
‘Tis the season…for scandals! With the Starbucks red cup scandal dominating the beginning of the month, it looks like Nestle will bring up the end of the month with, yet another problem.
A couple years ago, Nestle found itself in the midst of a bottled water scandal as they were seen “stealing” all of Canada’s naturally fresh water and selling it back to them. Earlier this year even, they were accused of leeching water in California in the midst of a drought to sell back to consumers. Clearly, Nestle does not have a good track record. And it gets worse.
On November 23, 2015, Nestle was caught in a slavery and coercion ring in Thailand. Last December, Nestle heard rumors about the mistreatment of the workers in the seafood industry where they purchase the majority of their fish for a variety of products. They commissioned a non-profit organization, Verite, to look into these rumors to see if there was any truth to them. And guess what? There was! (Or why would I be writing this? Ha.)
Turns out, they jumped on it and just admitted to the press that they were involved in this violation of human rights issue. This might just work for them. Being transparent in a crisis situation is key and that is exactly what Nestle did. Even though they are getting flack for raising the white flag of surrender without completely admitting that they had anything to do with it, I think it still works in their favour. They have beaten all the other companies to the punch, making them look good and potentially making their competitors look guilty.
I don’t think this latest crisis will hurt this corporate giant at all. Their scandals go all the way back to 1977 with the Nestle Baby Milk Scandal and they are still around. I think that there are just some corporate giants that refuse to fall from their gold laced beanstalks.
While I don’t agree with the practices Nestle keeps, I do believe that there has to be something to say about their PR department. They keep getting thrown to the wolves and always manage to walk out with a few scratches. Is that all based on transparency or is there something more to it? I guess we will have to just sit back and watch this scandal unfold to see how warm the water will get around Nestle’s ankles.