As part of our Media Relations course, we had to write a fictitious news release based on a couple topics provided. We had to find the story amidst the jumble of bullet points and facts and come up with a way to bring it to an editor’s attention.

I did mine for the Alberta Department of Transportation on the issue that a person’s inherit personality is more dangerous and causes more lethal car crashes than people who drive under the influence of alcohol.

Here is the PDF of the news release:

NewsRelease (1)