We were asked to make a 15 second Instagram video for a company of our choice. This video would ideally be shown in a series of three on Instagram and other social media. My group and I decided to do our project on Hallmark. 

The theory behind the set of videos was that Hallmark is not just about cards, they have gifts and gift wrap as well. We also used  #lifeisfullofmoments in all three of our videos to give an overall good feeling to our campaign which wasn’t focused on one speicfic gift-giving holiday.

I only have my video to share. It’s called “Wrapped Up”. I used stop-motion animation in my video for effect.