Nestle In Hot Water…Again — November 24, 2015

Nestle In Hot Water…Again

Nestle Banner

‘Tis the season…for scandals! With the Starbucks red cup scandal dominating the beginning of the month, it looks like Nestle will bring up the end of the month with, yet another problem.

A couple years ago, Nestle found itself in the midst of a bottled water scandal as they were seen “stealing” all of Canada’s naturally fresh water and selling it back to them. Earlier this year even, they were accused of leeching water in California in the midst of a drought to sell back to consumers. Clearly, Nestle does not have a good track record. And it gets worse.

On November 23, 2015, Nestle was caught in a slavery and coercion ring in Thailand. Last December, Nestle heard rumors about the mistreatment of the workers in the seafood industry where they purchase the majority of their fish for a variety of products. They commissioned a non-profit organization, Verite, to look into these rumors to see if there was any truth to them. And guess what? There was! (Or why would I be writing this? Ha.)

Turns out, they jumped on it and just admitted to the press that they were involved in this violation of human rights issue. This might just work for them. Being transparent in a crisis situation is key and that is exactly what Nestle did.  Even though they are getting flack for raising the white flag of surrender without completely admitting that they had anything to do with it, I think it still works in their favour. They have beaten all the other companies to the punch, making them look good and potentially making their competitors look guilty.

I don’t think this latest crisis will hurt this corporate giant at all. Their scandals go all the way back to 1977 with the Nestle Baby Milk Scandal and they are still around. I think that there are just some corporate giants that refuse to fall from their gold laced beanstalks.

While I don’t agree with the practices Nestle keeps, I do believe that there has to be something to say about their PR department. They keep getting thrown to the wolves and always manage to walk out with a few scratches. Is that all based on transparency or is there something more to it? I guess we will have to just sit back and watch this scandal unfold to see how warm the water will get around Nestle’s ankles.

Cheers!

 

Starbucks “Red Cup” Scandal -Accident or On Purpose? —

Starbucks “Red Cup” Scandal -Accident or On Purpose?

STARBUCK_RED_CUP

I know, I am late to the party by about 23 days. But, as the snow falls outside my toasty apartment and I whimsically drift into my own rendition of “Baby, It’s Cold Outside”, I stop and think about the Starbucks Red Cup Scandal that rocked the United States earlier this month.

At first, I was just consumed with rage at the thought that all this controversy was started over a simple red cup. As a former Barista of Starbucks, I was flabbergasted. There are wars in other countries and in our own backyards (homelessness, poverty, etc.) that I just could not believe what I was reading online.

Then it hit me. What if this was all just a ploy to get us all talking about Starbucks? There has been no drop in sales or customers that Starbucks has publicly reported. Just their name. Everywhere.

With some PR knowledge under my belt, I really started considering it. Everybody and their dog was talking about this so-called “scandal”. Even a presidential candidate was talking about it within his debates. What a brilliant, and cheap, way to get your name out there. Or, at least, MORE out there. (They are Starbucks after all). They just made plain red cups, sat back and watched the madness unfold. Genius.

Upon looking up this Christmas scandal, I stumbled upon an article in Entrepreneur Magazine that encourages businesses to look at what Starbucks did as a learning opportunity. It goes on to point out three lessons that can be learned to better your business. Even small business owners are looking at this as a moment for education.

Well Starbucks, I give a hats off to your public relations team. We will never know if this was done by accident or on purpose, but kudos for going out there and giving everyone something to talk about.

To get the full (and maybe somewhat biased) view on the “scandal” and how it may be much more than what it appears, go to: http://www.vox.com/2015/11/10/9707034/starbucks-red-cup-controversy

Cheers, and have a Merry Christmas!

 

 

Need For Bus Etiquette-The Speech — November 23, 2015

Need For Bus Etiquette-The Speech

PeopleRidingSubway-660x438

In class, I had to write a 2-3 minute speech on something that I was passionate about. I decided to take it upon myself to make a speech about the need for bus etiquette. This is because I wanted to make a social statement against the transit taking community.

I don’t have a license and therefore, bus everywhere. Even if I have to go out of town, I hop on a Greyhound or the GO bus and transit my way to my destination. It’s my own fault for not getting a license, but I manage. Because of this, I find myself surrounded by people who do not respect the others around them while aboard a bus. I had a thought, when I started this program, to create a campaign based on the principle of treating everyone with mutual respect on the bus. And every time I have gotten on a bus since (so, multiple times a day) I have thought about it more and more.

This brings me back to the beginning of this post. When given the opportunity, I had to jump on it. So, here it is in all its glory. You never know, maybe I can make it into a public service announcement one day. Enjoy!

We are always moving. We are always trying to get somewhere. We are always headed in a direction on a specific path to accomplish something. We are always moving.

 

While some can be in charge of how they to their destination, others cannot. We are forced to rely on public transportation systems to take us where we need to be. We wait at bus stops, in varying degrees of weather, we pay to get on and pull a cord to get off. It isn’t glamorous, but it is how we get where we need to go.

 

Statistics Canada says that we, as transit users, spend an average of 40 minutes commuting one way to our destination. That means we spend 487 hours the year on a bus. These long trips could be pleasant if it wasn’t for the collection of careless, cranky and sometimes even callous citizens we find ourselves sharing this never-spacious vehicle with.

 

My fellow transit users, it is time we demanded more from the other people we spend these rides with. It is time we stand up against the shovers who squeeze their way through the crowd to sit in a seat while to rest of us get packed in, similar to sardines inside a twenty ton tin can. It is time we rise up over the brazen body odor and the backpack bruisers. It is time we rebel against the empty seat squatters who refuse to move themselves or their belongings to allow standers a chance at a seat. It is time for us to set a standard for other transit users. It is time for us to come together and demand more from ourselves and others.

 

We spend too much time and money on this system to allow another person to step on us, sneeze on us or stand so close to us that we can feel their breath on our skin. We spend too much time and money on this system to dread using it.

 

We need to come together for change to happen. We need to set out ground rules. We need to lead by our own example. We need to show everyone what it means to be a respectful transit user. We need to make a change.

 

We are always moving. So, why don’t we move towards a brighter future for transit users. The bus is coming. Are you on board?

Bus Passes Should Be Included in College Tuition – Radio Assignment — November 10, 2015